Where to Place Lightboxes regarding Point of Sale Advertising
Pos advertising brings instant results. Targeted at the buyer while they are already away shopping and in the right mind-set for making a purchase, it's a competitive arena. Outlets and supermarkets can be overcrowded with point of sale advertising materials making it hard to stand out from everyone else. One very effective pos display method is the sunlight box.
Illuminated cards and displays find the eye far more quickly than unlit posters. Since they're neatly framed and customarily wall-mounted they are less likely to have crowded out and cluttered up through competing posters. Plus the poster itself is given extra impact by the lighting effects.
So where should you place your lightboxes for greatest point of sale impact?
This
can vary according to the nature of the business. For shops where
window demonstrates are a focus to get customers that are looking
around, such as for garments, furniture, electrical items and so on, the
most desired positions of Point of sale advertising including gentle
boxes are as follows:
One. The shop window
Using a light box as
part of a window display works well, filling the straight space behind
the rest of the display and becoming visible 24/7 to passers-by.
Only two. The counter top
Counter-top
mild boxes can be very useful when you want to bring awareness of
particular products available. Rotating displays usually allow for three
pictures to be on display as well as the movement as the light box
rotates attracts a person's eye to the display.
3. The wall or fixture behind as well as next to the counter.
Even
though customers are waiting to become served they are taking in their
surroundings, the minds of men on their next buy. They will have time to
look at lightbox displays placed smartly at eye stage behind or near
the counter, which have a high probability of putting a brand name or
product up of the list when they're deciding on what to obtain.
4. Beside the right up until
If
the till lies separately to the providing counter, this opens another
useful situation for your advertising display. Again customers may have
to wait in line here and possess time to look at cards and advertising
exhibits. They still have time for you to add another merchandise to
their shopping holder if the advertising is actually persuasive enough.
By simply positioning engraved signs shows wisely, retailers may add to the effectiveness of their point of sale advertising drastically.
Tec-Know Signage specialises throughout supplying signs at wholesale prices to the Australian market place and neighbouring countries. Check out their LED lightboxes, neon signs, display signs, banner appears, as well as all the tools, hardware and power components to make the artwork producer's work easier, faster and safer. Make contact with Tec-Know for advice on the proper solution for your signage needs and for outstanding service and technological know-how.